How To: Send A Message To Your Facebook Fans’ Inbox
That’s right, a “message.” Not in your fans’ news feeds, but in their inbox!
This is one of the main deciding factors for people when choosing between a Facebook group page or a Fan page for their company/organization.
Some benefits of a group page include the ability to easily message all your group members at once and and the ability to send bulk invites to join the group or for upcoming events (this can now be done on a Fan page as well with a small hack). Whereas on a Fan page, some of the primary benefits include the ability to have a custom vanity URL, add custom HTML code, user analytics (known as Insights), and have better search engine presence since they are visible to unregistered people and are thus indexed.
Due to the amount of attention Facebook received on Fan pages, they are slowly working on enhancing the functionality to make them more useful for companies who are looking to promote their businesses. One of these functions is the ability to message all your fans, which is something that was previously only possible in group pages. Not to mention, it’s sort of hidden, so most people are not even aware of it!
Send a message to your Facebook fans:
Prerequisite: Make sure you are the admin of the page you are trying to send a message out from.
Step 1. Go to your fan page and click the “Edit Page” link under your photo.
Step 2. Look in the right column and under “Promote your page” click the “Send an update” link.
Step 3. Type your subject, message, and hit Send!
Tip: The cool part about sending messages out through your Facebook fan page is that you can actually target them to a very specific audience.
Have any questions? Any tips to share? Leave them in the comments below!
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